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Pages

Pages have both visible and invisible components.

'Invisible' Content

The invisible portion includes basic, required information in order for the page to be a valid web page: a template, a URL path, the navigation text.

Template

A page’s layout, the arrangement and relative placement of consistent items, is determined by its template. Each page is assigned a template. Some are used rarely (eg. the “home page” template is used only once), and others are quite common. The number and position of the editable regions to which content can be added is also determined by the template. To accommodate unique requirements, a template can even force or require very specify types of content.

URL Path

The page name is like the name of a file or document. It may only have alphabetical characters and cannot have spaces, numbers or symbols; the text of the file name should be relevant to its contents. The page title is the “user-friendly” version of this information and (hopefully) it accurately describes and identifies the contents. The page title is displayed and linked in the navigation menus and should be kept succinct.

Navigation Text

The navigation text is what users will see listed in the navigation area of their site. It should accurately describe and identify the contents but should be kept relatively succinct.

Optional Information

Optional fields include the page description, keywords, and page title fields.

Though not visible on the front end, content in these fields can be utilized by search engines to help classify and organize the site's contents. The more accurate the description, the more likely a search engine will find this page useful and rank it appropriately. However... if there is a disconnect between the manual description and the content actually found on the page, search engines will frequently penalize you by decreasing your organic search engine rank (SER).

Visible Content

The overall structure of the page's visible content, the parts of a page that users actually see (including its overall look-and-feel), is primarily determined by its template.

The unique parts of a web page is controlled by the site's CMS administrators through appropriate use of pods. Content pods allow the administrator to assemble various types of content in a unique page display.